Access a recording of this webinar by clicking below
Date: Wednesday, May 20, 2009 @ 1 pm EDT
Getting someone to your website is only the first step towards online success. To make your website effective and a good business tool, you need to focus on what's known as "conversion". Think about your site visitors as thousands of salmon swimming up stream to spawn. However, if you don't have your nets ready to "catch" them, you'll quickly go hungry as you watch them swim right on by. You need to be prepared to capture the visitors to your site, and that's where a conversion strategy can benefit your business.
When a conversion takes place on your site that means someone visiting has done something you want them to do - whether that's downloading a white paper, filling out a form for more information, signing up for your monthly e-newsletter or making application for a loan. Simply driving traffic to your site without engaging them for follow-up (and possible business) you may be missing out on the most important half of a sound online strategy.
As you can imagine, creating the right "net" for your site is one that requires some thought and careful planning. One of the great ways to ensure that visitors are engaged with you online (and "convert") is via online chat. In this session we'll feature Gene Bonanno and his daughter Beth from WSI Internet Consulting to provide more information about the online conversion process and ways you can leverage visitor interaction.
About Gene
Gene Bonanno is a certified Internet Consultant with WSI, the world leader in Internet Marketing, Web development and Web design. He opened his WSI office in December 2004 and is located in Youngstown, Ohio with additional offices in Columbus and Cleveland. Gene is also the WSI Area Representative for Ohio, Michigan and Indiana and consistently ranks in the top 1% of WSI offices worldwide. Identifying the need for more conversion tools in the WSI eMarketplace, Gene introduced WSI Live Chat in August 2007.
Prior to WSI, Gene was a Principal for IBM Global Services for over 21 years, performing sales, management and consulting responsibilities prior to WSI. He worked with clients covering primarily the retail, banking and education industry segments. Gene also graduated from The Pennsylvania State University with a BSME degree.
LinkedIn Profile: http://www.linkedin.com/pub/dir/gene/bonanno
About Beth
Beth Bonanno is Gene's daughter and has been working with the company since its inception in 2004. Originally serving as the Marketing and Communications Director, Beth is now an additional Internet Consultant in the office.
Beth graduated in May 2006 from Mount Union College with a B.A. in Political Science. After working as a Congressional Intern for the now Governor Ted Strickland and Legal Secretary for a local law firm, Beth decided to forego law school and maintain her position with her father's company.
LinkedIn Profile: http://www.linkedin.com/in/bethbonanno
About WSI Live Chat/WSI Live Operator
WSI Live Chat is a live chat and web monitoring program that serves two main purposes. One, it allows you to connect with your website visitors to offer immediate, real-time assistance via an instant-message-like live chat. Secondly, WSI Live Chat is a web monitoring program. It allows you to see all of the visitors that are browsing your site in real-time. You can find out detailed information on them such as what page they are currently on, how many pages they have viewed so far, how many previous visits they have had, what keywords or phrases they used to find your site, and much more! The product is designed to increase site conversions and offer enhanced customer service to your website visitors.
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