Access a recording of this webinar by clicking below:
Date: Wednesday, August 19, 2009 at 1 PM EDT / 10 AM PDT
Internal
social networking is growing like wildfire. Corporate Communications
executives are buzzing about their adventures with Yammer and
Sharepoint.
But
not nearly enough companies are leveraging their employees’ love affair
with external social media sites like Twitter, Facebook and LinkedIn to
communicate with customers. It’s time to join companies like Dell, Southwest Airlines and Intel and turn public relations inside out!
Speakers
on August 19th at 1:00 EDT will discuss their concept of “Inside Out
Public Relations,” how companies can use employees as brand advocates
online to reach their customers and other constituents.
They
will outline a simple 7-step strategic plan that any company can
employ to empower their employees to speak out on the company’s behalf.
They will also reveal how an IT consultant used Twitter to become a
one-man marketing magnet for CIOs and a go-to source for trade media
and conference organizers.
President, Keyword Communication
Amy
is a communications consultant who inspires her clients to be real and
relevant communicators with vision, courage and consistency. As
co-creator of the first web site that monitors Twitter for celebrity
ghost tweeting, Amy has spoken with authority on the issue of social
networking authenticity for USA Today, Businessweek.com and PR Week.
As founder of Keyword Communication, she uses keywords compellingly and
consistently across media channels to carve out online market share for
her clients. Visit her web site and blog at www.keywordcommunication.
Writer-in-Chief, Write Speak Sell
Jeannette
helps companies to develop strategic communications programs that can
enhance a company’s image and be a key driver of its success. To
achieve its vision of a new, highly competitive company, she believes
that management needs to place a high priority on communicating to
internal and external audiences. This isn’t something that can be
delegated. It starts at the top with the CEO. Visit her web site and
blog at www.writespeaksell.com
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