Access a recording of this webinar by clicking below:
Date: Wednesday, February 10, 2010 @ 1 pm Eastern
Here is a PDF containing the information Bea convered in this presentation: Download Marketing to the New Consumer
In today’s world, business owners have a new set tough commandments to live by if we want to reach the young adult consumer. The shifts which are occurring in the marketplace are not only powerful but they are disrupting the way marketers have been going about their business for the last 3 decades. Bea Fields’ ongoing research of the Generation Y demographic has provided key insight into the advertising and marketing triggers which are driving decision making for the new consumer.
What she is discovered is that approximately 75% of business owners who are using marketing techniques from the 1990s are actually driving this demographic away…straight to their competitors who truly get the game of how to market to this sharp group of consumers. During this presentation, Fields will present guidelines on how to understand the mindset of the under 30 buyer and 5 key strategies every marketer needs to consider before even approaching this savvy demographic of buyers.
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Here is the link to the video on Socialnomics from YouTube:
http://www.youtube.com/watch?v=sIFYPQjYhv8
I'd recommend checking out the book by the same name by Erik Qualman (@equalman on Twitter).
Great session today and thanks to everyone for the feedback, questions and comments.
Eric
Posted by: Eric Cook | 02/10/2010 at 05:25 PM