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Why the Senior Segment of Society is Important to Marketers
As the senior population grows, companies will do well to create products and services that serve the over-60 segment of society. There are more than 78 million consumers in America and as Baby Boomers reach their sixtieth birthdays, the demand for products and services will require that companies pay attention to the purchasing power seniors hold.
The key to reaching the senior market is in understanding what they really want. What they care about is nothing like what previous generations desired. Today’s senior has more discretionary income, is in better health, and is one of the most educated populations America has ever held.
Dolores Hagen is a certified coach whose web/blog www.sixtyandsensational.com is dedicated to women who find that reaching the age of sixty (and beyond) is a cause to celebrate. She coaches clients who want to make a difference in their lives and the lives of others through discovery of their own talents and creative forces.
In this webinar she will discuss the importance of marketing to this segment of society, what they really want and how to market to them.
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