Free Webinar Wednesdays

Observations From Recent Social Media Presentation

Date: Wednesday, July 7, 2010 @ 1 pm Eastern

Recently, Eric Cook (WSI Internet Consulting) was invited to be a presenter at the Idaho and Utah Bankers joint Annual Convention in Sun Valley, ID. The session was focused on the utilization of social media and online brand management. The group was very engaged in the presentation and asked a lot of great questions both during the presentation and later during "networking" time in the evenings.

Eric and FWW partner Jeff Simpkins (Community Bank Consulting, Inc.) spoke about some of the observations from the group and felt it would be good topic to bring to FWW for further discussion and to get our audience's take on things. So this week's session will feature more general discussion and observation with hand's on review of sites and links. Bring your ideas, questions and comments, as this session will benefit from your thoughts and participation.

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If you are not yet registered for the Free Webinar Wednesdays series, click here to register. We look forward to seeing you online!

About Free Webinar Wednesdays:


Free Webinar Wednesdays was created as a community building tool to bring professionals together to share pertinent business development information, provide subject matter experts with a platform to open a learning dialog, and inspire small business owners to reach their professional goals.

Free Webinar Wednesdays is sponsored by Community Bank Consulting, Inc.and WSI Internet Consulting.

Using Content For Results In Search Engines And In Business

Date: Wednesday, March 31 @ 1 pm Eastern

In past episodes of Free Webinar Wednesdays, we've talked about the value of having great content on your website and what that can do for your online presence. The power of the blog makes it possible for anyone to become an author and tell the world what's on their mind. Last week, we discussed the importance of high-quality content for your site, that not only can be used for blogging, but for your product/service pages, press releases and website in general.

This week, we are going to continue the conversation about content and show you first-hand how great content (that's relevant, fresh and interesting to your readers) can not only get you great results in the search engines, but money in the bank - something all businesses are interested in doing. we're excited to be joined by Eric's WSI colleagues, Francois Muscat from South Africa. Francois has been a WSI Internet Marketing Consultant since 2004 and is currently the WSI area representative for South Africa. He is a member of the exclusive WSI President's Circle and the ICAC Council. Additionally, Francois has won several WSI awards and provides mentorship to WSI Consultants in his home country of South Africa and abroad.

Francois' comprehensive range of Internet Marketing services have a primary goal of helping you sell more online, improve your rapport with existing customers, generate leads, and increase your visibility on the major search engines like Google.

Register Today:


If you are not yet registered for the Free Webinar Wednesdays series, click here to register. We look forward to seeing you online!

About Free Webinar Wednesdays:


Free Webinar Wednesdays was created as a community building tool to bring professionals together to share pertinent business development information, provide subject matter experts with a platform to open a learning dialog, and inspire small business owners to reach their professional goals.

Free Webinar Wednesdays is sponsored by Community Bank Consulting, Inc.and WSI Internet Consulting.

The value of professional copywriting: Don't pay peanuts, because you'll only get monkeys!

Access a recording of this webinar by clicking below: 

Content is KING -- Always was, never changed, never will. Audiences are hungry for information that is useful, well presented and available when they need it. As business owners you can leverage content marketing to drive home key messages related to your brand, your company, and products and services. Professionally written content is the key to success. Internet marketing is no monkey business!

During this session of Free Webinar Wednesdays, you'll learn how to create (and leverage) good content on your website, in press releases, on your blog and a variety of other ways to not only engage the visitors to your site, but get recognized by the search engines for the product and services you offer. Most business owners don't have the time or expertise to do this themselves, but before you jump in and buy content from discount providers, you'll want to attend this session and see what a difference working with a professional can make for your business.

Presenter Info: Sheetal Pinto, President and Founder of MintCopy Inc. is a professional with over 15 years of corporate experience in the field of communications and public relations. Having held senior management positions in several blue-chip international companies, including premier banking corporation HSBC and the world’s largest Internet Consulting group, WSI, Sheetal is now at the helm of MintCopy.com. The MintCopy team is made up of senior copywriters, SEO experts and Internet marketing certified professionals.

Register Today:


If you are not yet registered for the Free Webinar Wednesdays series, click here to register. We look forward to seeing you online!

About Free Webinar Wednesdays:


Free Webinar Wednesdays was created as a community building tool to bring professionals together to share pertinent business development information, provide subject matter experts with a platform to open a learning dialog, and inspire small business owners to reach their professional goals.

Free Webinar Wednesdays is sponsored by Community Bank Consulting, Inc.and WSI Internet Consulting.

Why the Senior Segment of Society is Important to Marketers

Access a recording of this webinar by clicking below: 

Why the Senior Segment of Society is Important to Marketers

As the senior population grows, companies will do well to create products and services that serve the over-60 segment of society. There are more than 78 million consumers in America and as Baby Boomers reach their sixtieth birthdays, the demand for products and services will require that companies pay attention to the purchasing power seniors hold.

The key to reaching the senior market is in understanding what they really want. What they care about is nothing like what previous generations desired. Today’s senior has more discretionary income, is in better health, and is one of the most educated populations America has ever held.

Dolores Hagen is a certified coach whose web/blog www.sixtyandsensational.com is dedicated to women who find that reaching the age of sixty (and beyond) is a cause to celebrate. She coaches clients who want to make a difference in their lives and the lives of others through discovery of their own talents and creative forces.

In this webinar she will discuss the importance of marketing to this segment of society, what they really want and how to market to them.

Register Today:


If you are not yet registered for the Free Webinar Wednesdays series, click here to register. We look forward to seeing you online!

About Free Webinar Wednesdays:


Free Webinar Wednesdays was created as a community building tool to bring professionals together to share pertinent business development information, provide subject matter experts with a platform to open a learning dialog, and inspire small business owners to reach their professional goals.

Free Webinar Wednesdays is sponsored by Community Bank Consulting, Inc. and WSI Internet Consulting.

Blogging with a sense of humor. How to get people to stop and read your blogs by tickling their funny bone.

Access a recording of this webinar by clicking below: 

Elizabeth Cassidy is the owner of Branching Out Life Coaching and Founder/Co-Creator of Coaches on the Edge. Elizabeth came up with the idea of an edgy coaching blog when she realized that she was not your typical life coach.

Welcome to the slightly warped world of Elizabeth Cassidy and her blogging partner, Laurie Lawson.

There are plenty of coaches out there who will tell you that every cloud has a silver lining. Not them. The Coaches on the Edge are experts in taking cold, harsh reality and making their readers see the humor in their situations, no matter how devastating and humbling. They have had it all, lost it and then lost some more, but they always maintained their senses of humor and their survival instincts. And they do it without drugs. That is what their lawyers advised them to say.

They are Coaches on the Edge—Life Coaching at its finest—peppered with humor, sliced with sarcasm, tainted with truth and able to leap tall buildings in high heels. Aren’t you glad you asked?

They are national bloggers for Skirt! and their blogs have also been featured on USAToday.com, NBC.com, NPR.com, Daylife.com, GalTime.com, Vibrant Nation, Huffington Post, Treehugger.com, BestBoomerTowns.com and IndiaTimes.com, (so it is safe to say that they have been read by millions).
elizabeth is a former NYC stand up comedienne and was a comedy writer for NBC Radio.

Currently, The Coaches on the Edge are running a fair and transparent campaign to be featured on the cover of O Magazine.

And it all started with one blog.

Register Today:
If you are not yet registered for the Free Webinar Wednesdays series, click here to register. We look forward to seeing you online!

About Free Webinar Wednesdays:
Free Webinar Wednesdays was created as a community building tool to bring professionals together to share pertinent business development information, provide subject matter experts with a platform to open a learning dialog, and inspire small business owners to reach their professional goals.

Free Webinar Wednesdays is sponsored by Community Bank Consulting, Inc. and WSI Internet Consulting.

The Best Wordpress Plug-ins for 2010 – make your blog work better, so you can work less!

Access a recording of this webinar by clicking below:  

Date: Wednesday, February 17, 2010 @ 1 pm Eastern

 Nina East, Lead Developer at www.BasicBlogSetup.com and Wordpress expert, knows plug-ins – the good, the bad, and the ugly. If you use Wordpress to run your site or blog, you most likely have plug-ins installed on your site. And, if you’re like most Wordpress users, you probably have some that you don’t use or don’t understand. The problem with this is that you may have some that conflict with your theme, interfering with performance, or even worse, shutting down your site.

Nina has more than a thousand of hours of experience working with Wordpress and a whole variety of plug-ins. In this webinar, Nina will show us her favorite Wordpress plug-ins and how they work, as well as how to evaluate if they are right for you.

 If you use Wordpress to run your website or blog, this webinar is a MUST. 

 Join us on Wednesday, February 17, to learn about the best plug-ins for 2010, and how to select the ones that make your site work better so that you can work less.

Register Today:
If you are not yet registered for the Free Webinar Wednesdays series, click here to register. We look forward to seeing you online!

About Free Webinar Wednesdays:
Free Webinar Wednesdays was created as a community building tool to bring professionals together to share pertinent business development information, provide subject matter experts with a platform to open a learning dialog, and inspire small business owners to reach their professional goals.

Free Webinar Wednesdays is sponsored by Community Bank Consulting, Inc. and WSI Internet Consulting.

Marketing to the New Consumer: 5 Key Strategies to Attract the Millennial Buyer to Your Business

Access a recording of this webinar by clicking below:

Date: Wednesday, February 10, 2010 @ 1 pm Eastern

Here is a PDF containing the information Bea convered in this presentation:  Download Marketing to the New Consumer

In today’s world, business owners have a new set tough commandments to live by if we want to reach the young adult consumer. The shifts which are occurring in the marketplace are not only powerful but they are disrupting the way marketers have been going about their business for the last 3 decades. Bea Fields’ ongoing research of the Generation Y demographic has provided key insight into the advertising and marketing triggers which are driving decision making for the new consumer.

What she is discovered is that approximately 75% of business owners who are using marketing techniques from the 1990s are actually driving this demographic away…straight to their competitors who truly get the game of how to market to this sharp group of consumers. During this presentation, Fields will present guidelines on how to understand the mindset of the under 30 buyer and 5 key strategies every marketer needs to consider before even approaching this savvy demographic of buyers.

Register Today:
If you are not yet registered for the Free Webinar Wednesdays series, click here to register. We look forward to seeing you online!

About Free Webinar Wednesdays:
Free Webinar Wednesdays was created as a community building tool to bring professionals together to share pertinent business development information, provide subject matter experts with a platform to open a learning dialog, and inspire small business owners to reach their professional goals.

Free Webinar Wednesdays is sponsored by Community Bank Consulting, Inc. and WSI Internet Consulting.

Blogging Lessons Learned: Recap of Blogging for Bankers 2009

Access a recording of this webinar by clicking below:

Date: Wednesday, January 20th @ 1 pm Eastern Time

During this episode of Free Webinar Wednesdays, Eric and Jeff will share some of the insight and lessons learned during their 2009 Blogging for Bankers online course. While the title would indicate that today's session would only be appropriate for banks, many of the take-aways from the class are universally applicable to all types of businesses.

As Eric, Jeff and Bea FIelds (the other BFB instructor) prepare for the 2010 version of the class, some of what was learned based on feedback from the class participants and a age-range survey that is under way now are helping to shape the direction of the 2010 class. If you are thinking about making 2010 the year you start your bloging effort (or enhancing your blogging activities), this will be a very helpful session.

We'll also share some of the preliminary survey results asking consumers to let us know if the presence of a blog on a bank's website would have any influence on their selection process when picking a bank. You might just be surprised what the responses are saying... especially if you are a banker!

Register Today:
If you are not yet registered for the Free Webinar Wednesdays series, click here to register. We look forward to seeing you online!

About Free Webinar Wednesdays:
Free Webinar Wednesdays was created as a community building tool to bring professionals together to share pertinent business development information, provide subject matter experts with a platform to open a learning dialog, and inspire small business owners to reach their professional goals.

Free Webinar Wednesdays is sponsored by Community Bank Consulting, Inc. and WSI Internet Consulting.

What Are You Reading? Eric And Jeff Share Their Reading Lists (and hear what you're reading)

 Access a recording of this webinar by clicking below:

From What Are You Reading? Eric And Jeff Share Their Reading Lists (and hear what you're reading)

Date: Wednesday, December 16, 2009 @ 1 pm Eastern

One of the things about doing business these days (whether you are doing business on the Internet or not) is you simply cannot afford to stand still. The world is changing so quickly and from an intellectual perspective that means taking in new information and continuing to learn. Whether you are using magazines, blogs, podcasts or other means of getting information, staying current is an important factor to staying competitive in today's business environment.

In this issue of Free Webinar Wednesdays, Eric and Jeff will share their "reading lists" (which may not be limited to only books) and resources they have relied on for keeping on top of their industries in 2009. But, we want to hear from YOU and will be interested in resouces you've used, so feel free to participate and bring your ideas.

This also will be the last Free Webinar Wednesdays for 2009 as Eric and Jeff will be taking the rest of the year off to celebrate the holiday season with friends and family. We look forward to seeing  you this week and again in 2010. Thanks for all your support and we are now close to 400 registered users, so spread the word and let's tip 400 before the new year arrives!

Register Today:
If you are not yet registered for the Free Webinar Wednesdays series, click here to register. We look forward to seeing you online!

About Free Webinar Wednesdays:
Free Webinar Wednesdays was created as a community building tool to bring professionals together to share pertinent business development information, provide subject matter experts with a platform to open a learning dialog, and inspire small business owners to reach their professional goals.

Free Webinar Wednesdays is sponsored by Community Bank Consulting, Inc. and WSI Internet Consulting.

Blogging for Bankers + Social Media - Learn All About The Class Starting September 16, 2009

Access a recording of this webinar by clicking below:

Date: Wednesday, September 9th @ 1 pm EDT

Even if you're not a "banker" you'll want to join us for this information packed session as Eric Cook, Jeff Simpkins and Bea Fields walk you through their upcoming course called Blogging for Bankers (http://www.BloggingForBankers.com). We'll be walking through this new course, launching on Wednesday, September 16th, and giving an overview of the 12 one-hour webinar sessions that are included in the class.

The session starts with the basics of "Blogging 101" and some of the early discussions that need to take place at your organization in developing a strategic plan for your blogging efforts. This section will also cover the topic of compliance, and will feature a leading audit firm to help explore what critical areas need to be addressed to help keep your bank out of "regulatory hot water".

The second four weeks will get into more of the nuts and bolts of "Content Generation", what to blog about and some of the different ways that you can blog using video and even audio to get your message across. You'll discover the advantages to each of these different mediums and how you likely have information already in the organization that can be "re-purposed" in your blog to ensure you keep a steady flow of content for your readers.

The final section is all about "Promotion Strategies" and how to get your new blog and making sure the rest of the world knows what you're up to. We'll talk about some of the ways that you can leverage other social networking solutions like Facebook, Twitter, LinkedIn and others to get the word out and touch as many people with your message as possible.

So, as you can hopefully see, even if you're not in the banking industry there will be quite a bit of helpful information that may get you and your blogging efforts further down the road towards success. Of course, if you ARE a banker, we'd love nothing more than to have you join us starting on September 16th for the full 12-weeks of learning. You can sign up for any one of the sessions individually or all three for a savings of $194 compared to registering for each of the classes individually (but the special pricing ends on September 16 - so don't delay). Either way, we look forward to seeing you during this FWW session!

Register Today:
If you are not yet registered for the Free Webinar Wednesdays series, click here to register. We look forward to seeing you online!

About Free Webinar Wednesdays:
Free Webinar Wednesdays was created as a community building tool to bring professionals together to share pertinent business development information, provide subject matter experts with a platform to open a learning dialog, and inspire small business owners to reach their professional goals.

Free Webinar Wednesdays is sponsored by Community Bank Consulting, Inc. and WSI Internet Consulting.