As
founder and president of 4R Marketing,
Trish Lambert’s objective is to help clients “squeeze at least four dollars of
revenue from every marketing dollar spent.” In her coaching practice, Success in Sweatpants, Trish
supports solo service providers in getting wildly successful working from where ever
they want to work, whether at home, on the road, or on the water. And as half
of the Swimbert joint venture with fellow
marketing maven Karen Swim, she helps create a “no guru” zone that gives
business owners valuable tips and tools to grow their companies without the “do
it my way or die” aftertaste left by so many consultants and coaches. Among
other things, including their popular BlogTalkRadio show, Swimbert helps
clients effectively implement social media tools like Twitter to gain serious
traction in their markets.