Date: Wednesday, April 8, 2020
This week’s show is a continuation in a series of shows dedicated to sharing detailed information on the various chapters that appear in WSI’s 3rd edition of the best-selling book, Digital Minds.
To reach your desired audience online, you need to have a digital strategy in place. Calling it a “Digital Strategy” and not a “Digital Marketing Strategy” is correct because you should approach the process at the highest level. The digital world should be part of the business strategy, not a subset of the marketing strategy.
It should be an essential component of the mental framework of business owners, as well as C-Level strategists and marketing officers, CMOs. In today’s webinar, we review the Digital Strategy planning framework and convert it into an easy to follow checklist that becomes a very useful tool.
As marketer, consultant, and head of a digital agency, it is very important for me to understand the business strategy of my customer. When working with large companies, we usually find that they have a strategy already outlined which, in some cases, includes the digital component; therefore, we can intervene and define implementation. With medium size and small companies, however, things are a little more challenging, because oftentimes the strategy is not outlined in a document, it resides merely in the owner’s or CEO´s mind, and it doesn’t always include the digital component.
Based on our experience, having a checklist that helps you build a digital strategy is highly valuable. That being said, we’ll help you start to prepare a checklist in a way that will compliment an existing digital strategy. You’ll be able to validate everything has been considered. On the other hand, if you do not have such a strategy, you can think of a set of questions that will help you draft the initial version.
Reviewing business strategy concepts can be helpful to prepare or validate your digital strategy. We’ll talk about some concepts from several published authors and experts in strategy that should be part of your checklist during the webinar.
About the Author - Carlos GuzmanCarlos Guzman is a recognized expert within the WSI global community where he holds a badge as a Top Gun. He contributes as a member of the Internet Consultants Advisory Council, the WSI AdaptiveSEO Consortium, the WSI Google Alliance and other groups developing best practices for the WSI system.
He has received acknowledgements for “Outstanding Contributor,” “Top Deal” and “Top Consultant,” and frequently writes and lectures on digital marketing. Carlos also leads Prospect Factory; a top-ranked full-service digital marketing agency in Mexico who works with medium-to-large companies, government institutions, and political parties in LATAM.