Free Webinar Wednesdays

The Power of Call Tracking - Know Who Is Talking To You And Where They Came From

Date: Wednesday, April 27, 2011 @ 1 pm Eastern

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Most of us are familiar with ways to track and monitor how people find our websites online and engage with is over the Internet. We can send e-mail newsletters and track open rates and click-through activity. Google Analytics tracks keywords used in the search engines and even what sites are referring traffic to us.

But, what about the "good 'ole" telephone? What happens when someone just picks up the phone and gives us a call? Is there any way to determine just where these folks are coming from (and how to make our phone ring with more business)?

Good news is the answer is YES. During this week's Free Webinar Wednesdays, Eric and Jeff will be joined by Pierre Droira, senior account executive with a company called IfByPhone, Inc. Pierre and his company specialize in helping businesses track telephone usage through a variety of channels and will be sharing some of the strategies and methods that a business can implement a process to start tracking when someone picks up the phone, where they came from.

As the saying goes, you can measure what you are not monitoring... and while e-mail and online forms are still a popular way to contact a business, there's something about hearing a voice on the other end that will help to ensure the telephone will be here for the long-haul. This session will help to reveal some ways that you can be sure you're getting the most out of your marketing and promotional efforts and can do more of what you need to do and get your phone ringing with business!

Register Today

If you are not yet registered for the Free Webinar Wednesdays series, click here to register. We look forward to seeing you online!

About Free Webinar Wednesdays:

Free Webinar Wednesdays was created as a community building tool to bring professionals together to share pertinent business development information, provide subject matter experts with a platform to open a learning dialog, and inspire small business owners to reach their professional goals.

Free Webinar Wednesdays is sponsored by Community Bank Consulting, Inc.and WSI Internet Consulting.

 

Turning Prospect Resistance into Engagement and Being Remembered for It

Date: Wednesday, April 20, 2011 @ 1 pm Eastern

Note: Not sure what's going on with our friends at Vimeo.com, but the video thumbnail when this was originally embedded did not generate automatically. However, the video appears to be working fine, so press play and enjoy.

This week during Free Webinar Wednesdays Eric and Jeff welcome Neal Lappe, president of Web Strategies, Inc., to talk about the continual struggle that exists between the "sales person" and the customer. Many of us, although it can be said that everyone is in sales if they are in business, resist the urge to be referred to as a sales person. Ever wonder what the reason for that is?

Here’s a typical scenario…you need to buy something at a clothing store. When you walk in the first thing someone usually asks is, “How can I help you?” Most people’s typical response is “I’m just looking.” So, you want to buy something and you are refusing to let someone help you.

Why?  There are two reasons: 1) buyers are usually in a mode of resistance and 2) salespeople are among the least respected occupations out there. How then does one get beyond the typical mode of resistance and into a state of engagement with you as the salesperson?  We’ll talk about how to move a prospect from a mode of resistance to a state of engagement when you can talk about your product and service.

Register Today

If you are not yet registered for the Free Webinar Wednesdays series, click here to register. We look forward to seeing you online!

About Free Webinar Wednesdays:

Free Webinar Wednesdays was created as a community building tool to bring professionals together to share pertinent business development information, provide subject matter experts with a platform to open a learning dialog, and inspire small business owners to reach their professional goals.

Free Webinar Wednesdays is sponsored by Community Bank Consulting, Inc.and WSI Internet Consulting.

Rules of Engagement – A Conversation & Invitation to Move Prospects Beyond Social Media.

Date: Wednesday, April 13, 2011 @ 1 pm EDT

This week on Free Webinar Wednesdays, Eric and Jeff uncover the "rules of engagement" with Business Coach and Mentor, Louise Crooks (Keys to Clarity), as she shares what it takes to create engagement on social media platforms like Facebook, Twitter and online radio (Blogtalkradio). As you seek to build quality relationships online, engagement really means taking it beyond just becoming ‘friends’ or ‘fans’ and takes it to a whole new level of interaction that turns prospects into clients.

She’ll share tips on how to engage, how to build a relationship with a prospective client on these mediums and how to invite them to move beyond that initial interaction so ultimately they become a paying client. As you know, we all prefer to do busienss with we know, like and trust... and this week's session will help to share some ways to make that happen online.

Register Today

If you are not yet registered for the Free Webinar Wednesdays series, click here to register. We look forward to seeing you online!

About Free Webinar Wednesdays:

Free Webinar Wednesdays was created as a community building tool to bring professionals together to share pertinent business development information, provide subject matter experts with a platform to open a learning dialog, and inspire small business owners to reach their professional goals.

Free Webinar Wednesdays is sponsored by Community Bank Consulting, Inc.and WSI Internet Consulting.

Update:

Don't forget to stop over to Faebook and search for the group "How to Grow Your Conscious Business on Facebook" (just type it in to the search box). This is a private group, but Louise has offered to accept FWW folks, so be sure to mention that in your request. You can also "fan" her page at www.facebook.com/keystoclarity. 

 

 

Three Secrets to Get to the Top of Google

(...and what your SEO company doesn't want you to know)

Date: Wednesday, April 6, 2011 @ 1 pm EDT

This week on Free Webinar Wednesdays, Eric and Jeff welcome one of Eric's WSI colleagues from the West-Coast, Internet Consultant Thomas Petty. In addition to his role with WSI, Thomas is also President and Certified Master Trainer of the Bay Area Search Academy, which teaches beginning and advanced search engine optimization (SEO) and Internet marketing workshops around the Bay area.

Businesses say they want to be #1 on Google for a certain phrase. That’s fine, but there can only be one #1 position. Instead, there are many no-cost opportunities to get onto the search engines very quickly and right at the top beating everyone else out. In this session, find out:
 
1.       How to market to people who are looking for your services, even before the come onto your website. What does Google really see on your website? 90% of the websites we look at have problems, and there are some simple things you can do to fix it.

2.       97% of the businesses in the country are small businesses. Most of us prefer to do business and have a relationship with a local business (think hair salons, lawyers, auto mechanics, electricians, plumbers, real estate agents, notaries, florists, etc. – the list goes on and on). How can you beat out your competition on Google and get to the top for local searches?

3.       There are 1 trillion web pages in Google’s index. There are many ways to get to the top and beat out the search engine professionals at their own game, and occupy multiple positions – not just number 1.

Register Today

If you are not yet registered for the Free Webinar Wednesdays series, click here to register. We look forward to seeing you online!

About Free Webinar Wednesdays:

Free Webinar Wednesdays was created as a community building tool to bring professionals together to share pertinent business development information, provide subject matter experts with a platform to open a learning dialog, and inspire small business owners to reach their professional goals.

Free Webinar Wednesdays is sponsored by Community Bank Consulting, Inc.and WSI Internet Consulting.