Reviews and Reputation Marketing – What Others Say About You Really Matters

Date: March 18, 2015 @ 1 PM Eastern

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Businesses know that “word of mouth” referrals are as good as gold when it comes to building a customer base. While you may be advertising telling the world about how you’ve got the best service, friendliest staff, best rates, superior products, blah, blah, blah. The reality is that fewer people are paying attention to advertising… but they ARE paying attention to what others are saying about you.

That’s where local reviews matter. Before the Internet you maybe had the opportunity to talk to a friend that was able to share a positive experience or maybe you overhead a conversation at the coffee shop. Now, however, your customers can go online to a variety of sites (Yelp, Yellowpages, Foursquare, Facebook, etc.) and tell not just their friends, but the WORLD about their experience – whether it’s good or bad.

To help understand the power of reviews, how to leverage them to your benefit and how to get more of them to add value to your business we’ll be joined by the founder and CEO of Customer Lobby, Ted Paff. Ted has been a guest on Free Webinar Wednesdays in the past and his understanding of the “local review” industry is second to none. After the webinar you’ll have a better understanding of all the different ways that a review can be created, what the trends are and what can happen if you sit on the sidelines and not pay attention to the trend. 

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About Free Webinar Wednesdays

Free Webinar Wednesdays was created as a community building tool to bring professionals together to share pertinent business development information, provide subject matter experts with a platform to open a learning dialog, and inspire small business owners to reach their professional goals.

Free Webinar Wednesdays is sponsored by Community Bank Consulting, Inc. and WSI Internet Consulting.