Date: August 26, 2015 @ 1 pm Eastern
Careful: That Facebook page you set up to promote your business might just become your biggest headache.
Customers who used to suffer frustration in silence have discovered that they now have a voice, and they’re taking their opinions to the market through every possible digital channel. Customer attacks on brands via Twitter, blogs, Facebook, Change.org and many other outlets have skyrocketed over the last few years, and the task of protecting brand reputation has become one of the top concerns of corporate executives and marketers.
Businesses ranging from a Minnesota big-game hunting dentist to JP Morgan have been victims. Social media is not selective.
Attacks can now go viral in a few hours, and you have to be prepared to respond in real time. The good news is that angry critics can become raving fans when handled skillfully, and vocal customers can make your business more nimble and efficient. It all starts with changing your attitude.
This Session Covers:
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How customer attackers use social media to build momentum for their cause;
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The five most common mistakes businesses make when responding to critics;
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How to prevent the most common attacks.
Let's face it, you can't afford to ignore social media and at some point down the road there's a good chance you may be on the wrong end of a customer complaint. However, after this week's session you'll have some good ideas on how to deal with the situation and hopefully taking those lemons and turning them into something worth sipping on the front porch!
About Our Speaker
Paul Gillin (@pgillin) is an accomplished author and long-time technology journalist who’s worked almost exclusively online since 1999. He has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively, as well as doing a lot of speaking and seminars.
His 2007 book called The New Influencers is all about the changes in markets being driven by the new breed of bloggers and podcasters. It was followed by Secrets of Social Media Marketing in 2008, Social Marketing to the Business Customer (co-written with Eric Schwartzman, 2011) and Attack of the Customers in 2012. In between the business books, Paul also squeezed in The Joy of Geocaching, which is about an Internet-enabled global game that my wife and co-author, Dana, like to play.
Register Today
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About Free Webinar Wednesdays
Free Webinar Wednesdays was created as a community building tool to bring professionals together to share pertinent business development information, provide subject matter experts with a platform to open a learning dialog, and inspire small business owners to reach their professional goals.
Free Webinar Wednesdays is sponsored by Community Bank Consulting, Inc. and WSI Internet Consulting.
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