Date: Wednesday, June 5th, 2019
Social media platforms were once optional, but now are a crucial component to your business strategy. Being able to post articles and share content online is the first step in your brand building efforts; letting others know who you really are and what you know. Why should I choose your company?
The “quick” solution--Social Media. Through online social engagement you can provide your clients with a peek into your business, what you provide, why you are better than your competitors, and what your relationship is like with your clients; the many outlets of social media platforms give you an abundance of opportunities for brand expression.
We all have been that person on hold with customer service, hands clenched, tongue bitten, only to be greeted by an AI (Artificial Intelligence) “bot”; exactly the opposite of what you wanted (a “real person”). While AI and chatbots are getting better, if not properly designed they can leave you begging for someone to answer your questions.
In this week’s episode Eric talks about the importance of providing your clients (or potential clients) with the ability to chat online with someone in your business. Sure, having a real person on the other end may be ideal, but if it’s after hours or there are routine questions that AI can take care of, leveraging a chatbot can be a powerful way to serve your clients and prospects more effectively, and make yourself available 24/7/365. During the webinar, you’ll hear insight about how online message/chat functionality can enhance your business model and communication stream.
We hope you enjoy the show and if you find yourself in need of a personal guide in your social journey, feel free to connect with Eric directly on any of his social channels (LinkedIn, Twitter, Facebook). He’s always up for a conversation about “all things digital” and would love to chat!
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About Free Webinar Wednesdays
Free Webinar Wednesdays was created as a community building tool to bring professionals together to share pertinent business development information, provide subject matter experts with a platform to open a learning dialog, and inspire small business owners to reach their professional goals.
Free Webinar Wednesdays is sponsored by CBCI and WSI Internet Consulting.
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