Date: Wednesday, July 8, 2020 @ 1 pm Eastern
It’s not a secret that if you have a particular niche-expertise/focus that you serve very well, it can quickly differentiate you from your competition. However, many businesses succumb to the lure trying to be all things to all people, and as a result never fully realize the benefits of serving a particular vertical market.
On this week's show I share personal experience of how our WSI digital agency made a decision at the beginning of the year to focus almost exclusively on the community banking market. While we’ve done project work in other industries in the past, in retrospect our best work and greatest success has been realized when we work with those that we know the best.
If you're interested in taking a hard look at your own business strategy, especially as so many other things are changing in the business world, now might be the perfect time to do an internal self-assessment and identify what customers you are best positioned to serve. You can take that information and look for consistencies, and when you do you might just be surprised what the data is telling you.
So ditch the strategy of “jack of all trades, master of none” and embrace your vertical market potential today!
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