Free Webinar Wednesdays

Some Things I Love - My Pixelbook and Bamboo Underwear (now that’s a combination!)

Date: Wednesday, August 28, 2019

This week’s show has a bit of a unique feel to it, as I start off talking about some new technology I’m using (loving my Google Pixelbook) and the pros - and some cons - of the Chrome OS. With me using it as my daily driver for the past week+ and being without my Macbook Pro, it’s got me thinking about my fallback process if a primary piece of technology I’m using fails - and you should too. Certainly something to think about before you “have” to think about it (meaning something failed and you don’t have a Plan B to fall back on).

For my next topic of discussion... and this is where the “bamboo underwear” reference in the title comes to play, I share two great, and one not-so-great, personal customer service experiences to get you thinking about what sort of a culture you’re creating in your business or organization. While I’ve talked about my experience at the Fort Wayne International Airport on past shows, I recently had an even better experience with the Cariloha company stepping up and honoring their lifetime guarantee. They produce amazing bamboo products (yes, like underwear) and started wearing their briefs many years ago. Listen in and you’ll hear what makes them so awesome, and why the next time you see me there’s almost a 100% chance I’ll be sporting their bamboo briefs.

Register Today

If you are not yet registered for the Free Webinar Wednesdays series, click here to register. We look forward to seeing you online!

About Free Webinar Wednesdays

Free Webinar Wednesdays was created as a community building tool to bring professionals together to share pertinent business development information, provide subject matter experts with a platform to open a learning dialog, and inspire small business owners to reach their professional goals.

Free Webinar Wednesdays is sponsored by WSI Digital.

Targeting Your Customers Online via Profiling Technology

Date: Wednesday, July 17th, 2019

Have you ever wondered why ads are popping up on your browser for things you were looking at yesterday? Maybe the shopping cart that you have open on tab 12, is shly giving you a reminder that you NEED those items? The reality is, advertising technologies have changed a lot over the years, so in this week’s episode, Eric talks about how your business can understand and utilize the tools of consumer tracking programs to maximize relevancy and the effectiveness of your online advertising efforts. 

Much of the power of online advertising is powered by cookies, and we’re not talking about a website is sending you a cookie basket in the mail for visiting their site (although that would be a tasty surprise). While the tracking knowledge can make some people uncomfortable, this episode’s underlying theme is “using our powers for good” when it comes to leveraging tracking data to be as effective as possible when it comes to your online advertising message. Good data optimizes success, both for the customer and your business and we’ll dive into the three steps that you need to take in order to fully take advantage of this tracking (known as remarketing) technology. 

This week’s episode also highlights Search Engine Marketing, known to many as “SEM”. The first step in any marketing plan is to produce a Situational Analysis: the who, what, where, when, how. Answer the questions for your business, determine your target audience, and adjust to their preference of communication channel. There are three main areas within a Situational Analysis; under this term you have demographics, geographic areas, and positioning strategies. From there, you can develop an advertising campaign to get your message in front of the right target audience!

If you are looking to increase your customer engagement and retention, learn more about browser tracking programs, and delve deeper into the different advertising channels, you need to be sure to watch this week's episode. If you’re still feeling overwhelmed, that’s ok. There’s a lot to know, but the good news is that there are agencies out there (like WSI) who are here to help and partner with you to help achieve success online.

Register Today

If you are not yet registered for the Free Webinar Wednesdays series, click here to register. We look forward to seeing you online!

About Free Webinar Wednesdays

Free Webinar Wednesdays was created as a community building tool to bring professionals together to share pertinent business development information, provide subject matter experts with a platform to open a learning dialog, and inspire small business owners to reach their professional goals.

Free Webinar Wednesdays is sponsored by CBCi and WSI Digital.

 

The Amazon “Effect” and Getting the Most out of Your Twitter Experience

Date: Wednesday, July 10, 2019

In today's online world, there are few things that you cannot purchase digitally at the snap of your fingers (and most of the time, it’s on Amazon). This global marketplace is creating increased competition and a multitude of consumer choices, making it even harder to differentiate yourself online.

Knowing this, how are you positioning your brand/business to stand out as a strong competitor among those in your industry? On this week’s episode of Free Webinar Wednesdays, Eric joins from Wichita, Kansas where he is delivering a keynote presentation based on the ‘Amazon Effect as it relates to the community banking sector. He breaks the strategy down into five categories, all of which could serve as advantage points to your business (yes, even if you’re not in banking).

This week’s episode also highlights some of the new features on Twitter, as they are updating the desktop version of their website, making it a cleaner and more “mobile-like” experience for users. Eric discusses the importance of the Lists functionality and how you can use that to improve your engagement by sorting those you want to follow into organized groups (so you don’t miss important updates). In previous webinars, Eric has emphasized the need for engagement among your followers/website users, and this function is one way to accomplish that goal.

He also hops over to TweetDeck, an optional interface to use your Twitter account, with the ability to create separate columns with feeds of key tweets, Lists, Mentions, etc. and see even more from one screen to work smarter (not just harder) when building your brand on Twitter. Whether you work on your mobile, the new desktop version or give TweetDeck a try, you’ll discover the platform offers an abundance of opportunities to obtain and retain followers, use these to your advantage and push the limits of your industry to stand out among the crowd. So if you’re looking to increase engagement and learn more about the tools Twitter provides, be sure to check out this week’s webinar with Eric Cook! 

Register Today

If you are not yet registered for the Free Webinar Wednesdays series, click here to register. We look forward to seeing you online!

About Free Webinar Wednesdays

Free Webinar Wednesdays was created as a community building tool to bring professionals together to share pertinent business development information, provide subject matter experts with a platform to open a learning dialog, and inspire small business owners to reach their professional goals.

Free Webinar Wednesdays is sponsored by CBCi and WSI Digital.

The Future of Online Conversation and Support - Let's Talk About Chatbots

Date: Wednesday, September 5, 2018, @ 1 pm Eastern

After a bit of a hiatus, the show is officially back this week with an episode you won't want to miss. If you're looking for the latest way to engage your website visitors and develop a conversation with them (or provide exceptional service) you need to put chatbots on your list of "must-have" tools for the next generation consumer - chatbots!

This intelligent messaging solution is powered by AI (artificial intelligence) and you can program it to answer common questions automatically, even when your business isn't open. Visitors to your website, social media, or even via their mobile device can easily carry on a conversation with you via chat, one of the most popular ways to communicate today. In fact, statistics say that across ALL generations, people prefer messaging 3x more than face-to-face or even phone conversations. That's a powerful statistic!

Joining the conversation to share his knowledge with us will be David Adleman, head of Business Development Partnerships and Alliances with a company by the name of Digital Air Strike. David's company, ChatPath, was recently rolled into the DAS family and he has been helping businesses engage and build relationships via chat and messaging technology for years. We'll talk about some of the industry trends and the growing popularity of chat, the elements of an effective chatbot strategy, what you should expect from a chatbot vendor, and how to get started with your own chatbot solution right away.

Register Today

If you are not yet registered for the Free Webinar Wednesdays series, click here to register. We look forward to seeing you online!

About Free Webinar Wednesdays

Free Webinar Wednesdays was created as a community building tool to bring professionals together to share pertinent business development information, provide subject matter experts with a platform to open a learning dialog, and inspire small business owners to reach their professional goals.

Free Webinar Wednesdays is sponsored by CBCI and WSI Internet Consulting.

 

Spending Some Time With Jeff and Eric - What's on our Minds

Date: Wednesday, December 11, 2013 @ 1 pm Eastern

Grab yourself a cup of coffee (or whatever your beverage of choice is) and join the conversation. This week on FWW Eric and Jeff are going to take some time to catch up and "chat amongst themselves" and reflect a bit. We'll probably end up talking about some of our past shows, topics that stood out over the past several months and what's been on our mind as of late.

Just because we don't have a "formal guest" don't think that you won't get something out of this week's show. In the past when the two of us get together and just talk, some of the most interesting conversations take place. You just never know what "tangent" is going to spur a thought or idea. Toss us a question or give us a topic and see where it goes. It will be kind of like getting together at the coffee shop and talking with friends.

Register Today

If you are not yet registered for the Free Webinar Wednesdays series, click here to register. We look forward to seeing you online!

About Free Webinar Wednesdays:

Free Webinar Wednesdays was created as a community building tool to bring professionals together to share pertinent business development information, provide subject matter experts with a platform to open a learning dialog, and inspire small business owners to reach their professional goals.

Free Webinar Wednesdays is sponsored by Community Bank Consulting, Inc.and WSI Internet Consulting.

What's New With Google...

Date: Wednesday, September 19, 2012 @ 1 pm Eastern

We've spent past shows talking about all the "cool new things" going on over Apple, but this week we're giving our friends at Google some "FWW love". This week we're excited to have Will Paccione (Website, Google+, LinkedIn, Twitter) as our guest, someone who is certainly a fan of Google products, to share with us some of the cool things that are going on with at the world's largest search company.

But, while we may touch a bit on the topic of search, most of the conversation is going to cover the many other areas where Google is spending their time these days. We'll get caught up on the latest changes to Android (and Jelly Bean), Docs, Google+, Voice, Drive and much more. Sure, the new iPhone 5 has been getting a lot of buzz, but after this week's show you'll learn how embracing the "Google suite" of solutions may be the right decision for you.

Register Today

If you are not yet registered for the Free Webinar Wednesdays series, click here to register. We look forward to seeing you online!

About Free Webinar Wednesdays:

Free Webinar Wednesdays was created as a community building tool to bring professionals together to share pertinent business development information, provide subject matter experts with a platform to open a learning dialog, and inspire small business owners to reach their professional goals.

Free Webinar Wednesdays is sponsored by Community Bank Consulting, Inc.and WSI Internet Consulting.

Wallace Wattles' "The Science of Getting Rich" - Wealth Lessons From The Early 1900s

Date: Wednesday, June 13, 2012 @ 1 pm Eastern

Tony Robbins teaches that you should seek out others who have been successful at what you are trying to accomplish in order to compress "years of learning into days or weeks" in order to acquire the skills and knowledge required. Reading, and applying the teaching of Wallace Wattles, that is found in his book, "The Science of Getting Rich" is a perfect example of this philosophy.

This literary work of Wattles was published in 1910, just one year before his death, has become a classic in the area of wealth acquisition, much of it due to the uniqueness, and effectiveness, of the teaching. 

Wattles classifies his approach as scientific, and asserts that if a person will begin to think, and act, in the ways that he laid out in his book, it is certain that the adherent "will" become rich due to the science involved.

It is refreshing that Wattles teaches that there is ample wealth for all, and that it is not only possible, but desirable to obtain wealth on what he call the "creative plane", rather than the "competitive plane." His further balance on the fullness of wealth in a person's life in areas like gratitude and sharing this formula with others is a welcome difference from the sometimes tight-fisted, secretive approach of other writings.

This is the sort of book that should be read many times over, and is a worthy text to meditate upon. Each time I read through this timeless classic I pull deeper truths from it's pages.

About Our Speaker

Michael Richards is an award winning Internet Marketer, Author, Speaker, and Business Coach. He has presented speeches, webinars, and seminars around the world for the past 21 years.

As the president of Skillful Business Owner, Michael directs the Business Coaching, Sales Training, and Online Marketing services for small and medium sized businesses throughout the US. This three-pronged approach gives his clients the greatest opportunity to create their "Ideal Business."

You can learn more about the services of Skillful Business Owner at http://www.skillfulbusinessowner.com.

Register Today

If you are not yet registered for the Free Webinar Wednesdays series, click here to register. We look forward to seeing you online!

About Free Webinar Wednesdays:

Free Webinar Wednesdays was created as a community building tool to bring professionals together to share pertinent business development information, provide subject matter experts with a platform to open a learning dialog, and inspire small business owners to reach their professional goals.

Free Webinar Wednesdays is sponsored by Community Bank Consulting, Inc.and WSI Internet Consulting.

 

Leveraging the Power of Video to Grow your Business

Date: Wednesday, December 7, 2011 @ 1 pm Eastern

Download the Power Point Slides (Requires Power Point) -  Video Presentation

With YouTube being the #2 search engine in the world, the value of video for both personal and business use continues to grow. Sure, video is a great way to "spend some time" and disconnect from reality for a bit, but there are countless examples of businesses that have leveraged video successfully to grow their business.

This week Free Webinar Wednesdays is excited to welcome our guest, Catherine Gray, CEO and Co-Founder of Corp Shorts Video Productions. Catherine has been in the video production business for more than 20 years. She started a video production company in CA after graduating from the University of Florida with a degree in Broadcasting. After selling that company- she returned to the east coast and worked in cable television advertising in Miami, and eventually worked for Bravo and AMC Networks in New York City- before moving back to CA to start up Corp Shorts.

Corp Shorts has professional crews in over 100 cities worldwide, and specializes in creating top quality online video shorts. They offer an overall video solution that includes optimization and distribution- so as to get their clients’ great results! The webinar will discuss ways to utilize video in order to boost website traffic, conversions and how to basically  leverage it to build your business!

Register Today

If you are not yet registered for the Free Webinar Wednesdays series, click here to register. We look forward to seeing you online!

About Free Webinar Wednesdays:

Free Webinar Wednesdays was created as a community building tool to bring professionals together to share pertinent business development information, provide subject matter experts with a platform to open a learning dialog, and inspire small business owners to reach their professional goals.

Free Webinar Wednesdays is sponsored by Community Bank Consulting, Inc.and WSI Internet Consulting.

Thumbs Up! The Power of Online Customer Reviews

Date: Wednesday, November 2, 2011

This week Eric and Jeff are both yet again "out and about" but Eric was able to snag a great interview with Customer Lobby President & Founder, Ted Paff, to talk about the power (and importance) of online customer reviews. In the video below, you'll learn not only why online reviews are one of the best ways to get your customers talking about YOU online, but how they are influential in the buying and decision making process. Enjoy!

Looking for a Volunteer...

Don't forget, we are looking for a volunteer to participate in an upcoming "personality assessment" session, so be sure to contact us at info[at]freewebinarwednesdays.com if you'd like to participate.

~Eric & Jeff

*Image Credit: "Thumbs Up" Wikimedia Commons

Facebook's New Timeline - It's Coming Soon to a Facebook Account Near YOU!

Date: Wednesday, October 12, 2011

Sorry that we cannot be with you "live" this week, but travel schedules and work duties call... The good news is we got together and recorded this great session for you to check out. Enjoy!

Facebook's not making the new Timeline avaialble for everyone yet, but we're taking a quick sneak peek at this new feature ahead of schedule and want to take YOU on a tour! Check out the webinar video replay below... (TIP: For better viewing, you can click on the "arrows" next to the Vimeo logo in the bottom right of the video to make it "full screen" if you wish.)

Using Facebook's Developer Tools, Eric was able to activate the new Timeline feature for his personal Facebook page. This new layout by Facebook adds some interesting visual elements, better organization and an easy way to "go back" in time to check out pretty much everything that you've ever done on Facebook.

The Timeline feature is not yet available to the general public, but during this webinar session Eric shows you how you can get access to these new features NOW and turn on your own Timeline. Warning, it can be pretty addictive, so you should proceed with caution.

We also talk about the new Amazon Kindle Fire, their latest addition to the Kindle family. At $199, will it unseat some of iPad's popularity at such an attractive price point? We'll have to wait and see, but Jeff's got one on pre-order and we're looking forward to getting our hands on it come mid-November.

Again, we're sorry that we can't be with you live, but look forward to being back next week with a live show!

~Eric & Jeff